It is no gainsaying that there is a direct link between what you buy as a consumer and employment, local economic development and prosperity. When you buy products and services made, grown and delivered in Nigeria, you can be sure you are keeping your family members and friends employed!
Succinctly put, here are some of the reasons why you need to develop positive attitude to buying local:
It helps safeguard existing jobs;
It contributes towards poverty reduction;
It grows local investment;
It encourages self-reliance and food security;
It protects the revenue base for the Internally Revenue Generation parastatals;
It addresses the trade deficit account; and
It helps establish an industrial base;
It contributes towards national pride and patriotism.
It contributes towards job creation
It encourages entrepreneurship and creativity;